The Real Estate Cycle: Boutique vs. Big Box
Real estate has always run in cycles. Big corporate brokerages expand, consolidate, and absorb boutique firms — but time and again, clients come back to what really matters: personalized, high-touch service.
At Coastline 840, we’re built on that very idea. We’re a boutique firm, powered by Side, which means you get the flexibility and focus of a small, highly specialized team backed by the tech, marketing, and legal infrastructure of one of California’s most innovative brokerages.
What the Numbers Say
Side recently commissioned a study of more than 100 agents nationwide, and the results confirm what we already know: boutique teams deliver better outcomes.
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96% of boutique agents earn more → more resources invested in serving clients.
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98% satisfaction rate among boutique agents → happier teams mean better experiences for clients.
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89% say their team is essential to success → stronger collaboration and better results.
By comparison, agents at large franchise firms reported lower earnings, lower satisfaction, and fewer opportunities to customize how they serve their clients.
Why Clients Prefer Boutique
Here’s what this means when you’re buying or selling a home with a boutique team like Coastline 840:
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Personalized Service. You’ll never be just another transaction in a massive pipeline.
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Flexibility. We choose the technology and strategies that actually work for your market.
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Local Expertise + Statewide Reach. Our boutique focus is backed by Side’s scale across California.
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Aligned Values. Every decision is made for your success, not a corporate bottom line.
The Best of Both Worlds
Large firms can offer brand recognition and big tech platforms — but those benefits often come with trade-offs: high fees, cookie-cutter systems, and less control.
With Coastline 840, powered by Side (the #1 brokerage in California) , you don’t have to choose. You get the agility and attention of a boutique firm, combined with the resources and reach of a statewide brokerage.
That’s why boutique teams aren’t just surviving — they’re thriving.
California Always. Coastline 840.
Named for the coast. Built for all of California.
