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4333 Vantage Avenue; Your Selling Plan.

Prepared for Mark & Donna Johnston. Below you’ll find straight, no-fluff answers to your biggest questions, my digital marketing plan, and practical prep tips tailored to your home. Once you’ve reviewed this, we’ll finalize pricing together.

The questions you were going to ask me anyway

(and my straight answers)

Over 22 years in California, with consistent results through every market cycle, and multiple markets.

I’ll base it on a detailed market analysis—recent sales, active competition, and trends—so we attract strong offers while protecting your bottom line.

Overpricing kills momentum. The right price from day one creates competition—the clearest path to your best net

A tailored strategy: professional staging, high-end photography, targeted digital campaigns, and direct outreach to qualified buyers and top agents.

What makes me different? I’m a specialist, not a generalist. I tour every comparable home in Studio City, not just rely on photos. After 22 years in the business and earning the one of the highest agent productivity in Studio City, I've built a disciplined, top-producing community that values real service over volume. Your listing stays with me — not shifted behind closed doors to part-timers.

Our Marketing Plan for 4333 Vantage

We design the plans and programs that work to see each property for the most amount of money in the shortest amount of time.

1. Pre-Listing & Pocket/Coming Soon

  • Quietly market to my network of Studio City agents and pre-qualified buyers.

  • Launch a “Coming Soon” campaign with teaser photography and limited details across social media, email, and agent groups — creating urgency before MLS launch.

2. Pricing as a Strategy

  • Option A — $1.9M: Expands buyer pool, attracts those searching under $2M, and may encourage multiple offers.

  • Option B — $2.0M: Establishes luxury positioning with clear room to negotiate. 

  • Together, we’ll finalize the strategy that best aligns with your comfort level and market conditions.

3. Photography Day Philosophy

  • The home should look its absolute best on photography day — this is what buyers see online and what drives showings.

  • After that, you can live normally in the home while the images continue to do the work.

  • If we pause and relaunch later, the same photos can be reused, saving time and expense.

4. Professional Visual Marketing

  • Magazine-quality photography that highlights light, space, and flow.

  • Cinematic video and drone footage showcasing the home and neighborhood.

  • Twilight photos to capture evening ambiance.

  • 2D + interactive 3D floor plans for remote buyers.

5. Targeted Digital Advertising

  • Google Ads: Capture buyers searching “Studio City homes for sale.”

  • Facebook & Instagram Ads: Geo-targeted campaigns reaching both local and relocation buyers.

  • Retargeting: Keep 4333 Vantage in front of anyone who clicks or engages.

6. Open Houses (Strategically Chosen)

  • For 4333 Vantage, open houses will create momentum.

  • Distribute a custom Studio City neighborhood guide so visitors leave remembering the lifestyle and the home.

7. Print & Neighborhood Marketing

  • “Just Listed” postcards to targeted Studio City households.

  • High-end brochures for in-person showings and open houses.

  • Optional placement in local publications.

8. Local Market Expertise

  • I’ve toured every relevant Studio City home, so I know how 4333 Vantage compares in real time.

  • This firsthand knowledge allows us to price, market, and negotiate from a position of strength.

9. Ongoing Reporting

  • Weekly updates with showing feedback, ad performance, and buyer activity.

  • Fast strategy adjustments to maintain momentum and maximize results.


Our Philosophy

We don’t chase quick wins — we put good things first. That means thoughtful preparation, disciplined execution, and advocacy for you at every step. Your home deserves nothing less.

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Digital marketing plan for 4333 Vantage Ave.

  • Pro photography & video – High-impact visuals optimized for mobile and desktop
  • Listing syndication – Zillow, Realtor.com, Trulia, and a wide network of syndicated sites
  • Social media advertising – Targeted Facebook/Instagram campaigns to local, relocation, and investor audiences
  • Retargeting ads – Keeps your property in front of buyers who already engaged
  • Email marketing – Custom blasts to my qualified buyer list and top local agents
  • Property website (if useful) – A dedicated hub for photos, video, features, and neighborhood info

The Carpenter Advantage

As former Carpenter Community Charter parents, we know firsthand that while there are many schools in LAUSD, there is only one Carpenter — and we were lucky enough to send our own children there.

Often called the “Crown Jewel of LAUSD”, Carpenter is a magnet for families who want strong academics, community, and parent engagement. Families move into this neighborhood specifically to secure a place at this school.

Owning 4333 Vantage means more than just a great home — it means access to:

  • A family-friendly floor plan in a welcoming, walkable neighborhood.

  • Guaranteed enrollment at Carpenter, one of LA’s most sought-after public schools.

  • Proximity to top-tier private and public school options throughout Studio City.

  • A location that blends educational excellence with the best of Studio City’s culture and convenience.

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Why staging & smart updates matter

Faster sales – 53% of sellers’ agents say staging shortens time on market

Higher offers – Well-staged homes can sell for 5–15% more

First impressions online – Buyers decide from photos; standout visuals earn showings

Mobile-friendly – If it doesn’t photograph beautifully, many buyers won’t book a tour

ROI that pays – Every $1 spent on staging can return up to $20 in sale price.

20 tips to get 4333 Vantage market-ready

  • Declutter—less is more
  • Deep clean (kitchen & baths especially)
  • Neutralize wall colors where needed
  • Remove personal photos
  • Replace burnt-out bulbs; match color temps
  • Maximize natural light (open shades, clean windows)
  • Add fresh greenery or flowers
  • Edit excess furniture to open floor space
  • Organize closets (buyers look)
  • Clear kitchen counters
  • Steam/clean carpets or replace if tired
  • Patch/paint scuffs and dings
  • Refresh the front door
  • Add simple outdoor seating
  • Power-wash walkways/drive
  • Update tired cabinet hardware
  • Keep pet areas spotless (and out of photos)
  • Hide cords/chargers
  • Give every room a clear purpose
  • Keep scent subtle and clean

Next step

When you’re ready, open your comps and pricing review and we’ll finalize strategy together.


When you are ready, let's walk you through this live. I’m here for any questions in the meantime.