Prepared for Mark & Donna Johnston. Below you’ll find straight, no-fluff answers to your biggest questions, my digital marketing plan, and practical prep tips tailored to your home. Once you’ve reviewed this, we’ll finalize pricing together.
(and my straight answers)
Over 22 years in California, with consistent results through every market cycle, and multiple markets.
I’ll base it on a detailed market analysis—recent sales, active competition, and trends—so we attract strong offers while protecting your bottom line.
Overpricing kills momentum. The right price from day one creates competition—the clearest path to your best net
A tailored strategy: professional staging, high-end photography, targeted digital campaigns, and direct outreach to qualified buyers and top agents.
What makes me different? I’m a specialist, not a generalist. I tour every comparable home in Studio City, not just rely on photos. After 22 years in the business and earning the one of the highest agent productivity in Studio City, I've built a disciplined, top-producing community that values real service over volume. Your listing stays with me — not shifted behind closed doors to part-timers.
Quietly market to my network of Studio City agents and pre-qualified buyers.
Launch a “Coming Soon” campaign with teaser photography and limited details across social media, email, and agent groups — creating urgency before MLS launch.
Option A — $1.9M: Expands buyer pool, attracts those searching under $2M, and may encourage multiple offers.
Option B — $2.0M: Establishes luxury positioning with clear room to negotiate.
Together, we’ll finalize the strategy that best aligns with your comfort level and market conditions.
The home should look its absolute best on photography day — this is what buyers see online and what drives showings.
After that, you can live normally in the home while the images continue to do the work.
If we pause and relaunch later, the same photos can be reused, saving time and expense.
Magazine-quality photography that highlights light, space, and flow.
Cinematic video and drone footage showcasing the home and neighborhood.
Twilight photos to capture evening ambiance.
2D + interactive 3D floor plans for remote buyers.
Google Ads: Capture buyers searching “Studio City homes for sale.”
Facebook & Instagram Ads: Geo-targeted campaigns reaching both local and relocation buyers.
Retargeting: Keep 4333 Vantage in front of anyone who clicks or engages.
For 4333 Vantage, open houses will create momentum.
Distribute a custom Studio City neighborhood guide so visitors leave remembering the lifestyle and the home.
“Just Listed” postcards to targeted Studio City households.
High-end brochures for in-person showings and open houses.
Optional placement in local publications.
I’ve toured every relevant Studio City home, so I know how 4333 Vantage compares in real time.
This firsthand knowledge allows us to price, market, and negotiate from a position of strength.
Weekly updates with showing feedback, ad performance, and buyer activity.
Fast strategy adjustments to maintain momentum and maximize results.
We don’t chase quick wins — we put good things first. That means thoughtful preparation, disciplined execution, and advocacy for you at every step. Your home deserves nothing less.
As former Carpenter Community Charter parents, we know firsthand that while there are many schools in LAUSD, there is only one Carpenter — and we were lucky enough to send our own children there.
Often called the “Crown Jewel of LAUSD”, Carpenter is a magnet for families who want strong academics, community, and parent engagement. Families move into this neighborhood specifically to secure a place at this school.
Owning 4333 Vantage means more than just a great home — it means access to:
A family-friendly floor plan in a welcoming, walkable neighborhood.
Guaranteed enrollment at Carpenter, one of LA’s most sought-after public schools.
Proximity to top-tier private and public school options throughout Studio City.
A location that blends educational excellence with the best of Studio City’s culture and convenience.
Faster sales – 53% of sellers’ agents say staging shortens time on market
Higher offers – Well-staged homes can sell for 5–15% more
First impressions online – Buyers decide from photos; standout visuals earn showings
Mobile-friendly – If it doesn’t photograph beautifully, many buyers won’t book a tour
ROI that pays – Every $1 spent on staging can return up to $20 in sale price.
When you are ready, let's walk you through this live. I’m here for any questions in the meantime.